Understanding the term “Affinity Partnership” has been used in various contexts, we feel it’s important we first define, at least as far as Finalswipe is concerned exactly what the term affinity partnership means.
A partnership between Finalswipe and any professional organization, whose members or clients consist of businesses, where the organization, Finalswipe, and the members and/or clients of the organization will all benefit from the Affinity Partnership.
When both the organization and Finalswipe have a cohesiveness in areas such as overall marketing approach, client/member benefit, quality control, and success metrics, the DNA for a great Affinity Partnership is on the table.
Affinity Partner organizations must have at least 200 members or clients who own businesses and can benefit from Finalswipe offerings. The organization must be focused on providing the members/clients with real value, (Finalswipe does not work with organizations whose only focus is to improve their own financials). The organization must hold regular meetings, workshops, and other networking events for their members/clients. The organization must also be able to provide a contact person for Finalswipe who is available to review and approve marketing communications, email templates, etc.
What our affinity partner organizations like most about their partnership with Finalswipe is how easy we make the implementation of the program. Partnering with Finalswipe requires very minimal resources because we do most of the heavy lifting.